LISTEN TO USERS TO DEFINE A NEW VISION FOR THE INTRANET / LE GROUPEMENT LES MOUSQUETAIRES

Le Groupement Les Mousquetaires is a major player in supermarket distribution in France, bringing together the Food (Intermarché, Netto), DIY (Bricomarché, Bricorama, etc.) and Mobility (Roady, etc.) businesses.

In 2021, the Communication Department decided to have an audit of the Intranet used by the 4,000 points of sale, in order to plan its evolution.

KEY ELEMENTS

CHALLENGES

Propose a new strategic, communicational and functional vision of the Group's Intranet

ACHIEVEMENTS

A qualitative and quantitative listening phase, targeting users in various departments and in the points of sales.

RESULTS

A recommendation report divided into 3 major areas, together with 12 actions aiming at improving the existing system.

CHALLENGES

To propose a new vision of the Group's Intranet, according to 3 dimensions:
- Strategic (to redefine the objectives of the Intranet, its role and place within the existing digital environement)
- Communicational (to improve the contribution practices in order to meet the communication objectives).
- Functional (to identify areas of improvement, which would have to be implemented, in order to modernize and enrich the user experience).

WE WANTED TO TAKE ADVANTAGE OF AN EXPERT AND UNBIASED VIEW OF OUR INTRANET. THE ARCTUS TEAM WAS ABLE TO COLLECT THE NEEDS OF THE PERSONNEL ON THE FIELD, IN ORDER TO HELP US FORMALIZE OUR INTUITIONS AND PLAN THE PROJECTS TO BE CARRIED OUT.

ACHIEVEMENTS

Carrying out of a large-scale listening phase : conducting of 50 interviews in 12 points of sales and in the headquarters, sending of an online survey which was answered by 386 people.
Production of a detailed audit of the group's intranet and a mapping of the group's intranet environments.
Elaboration of a recommendation report, structured along three main axes and containing 12 recommended actions
Providing of a detailed budget estimate of the action plans, in order to plan a successful transformation.

KEY FIGURES

12 points of sale visited
visités

50 interviews conducted
menés

12 concrete actions
identified and budgeted

to improve the intranet system

RESULTS

A clear and unbiased view of the situation of the group's intranet
An acknowledgement of the end-users' requirements
Identification of the satisfactory elements to be consolidated and of the issues to be addressed.