FEDERATE AND ENGAGE AROUND A VIRTUAL COMMUNITY / STAGO

Stago is a French international group with 2,600 employees, a leader in the exploration of haemostasis and thrombosis.

Stago has set up the "Newsroom", a community of 30 local intranet "Newsroomers" leaders and social network ambassadors, to feed local content into the Group's communication channels.

Stago wants to deploy and lead this business community.

KEY ELEMENTS

CHALLENGES

Developing commitment within the virtual community

ACHIEVEMENTS

Support in running and governing the community after listening to members

RESULTS

A recognised community at the heart of the needs of the company's members

CHALLENGES

Raise awareness of the community and its objectives among members and the group as a whole
Within the community, offer services (activities, meetings, content) in line with the uses and needs of communicators
Bringing together local communicators in an international context
Establishing community governance

"Our collaboration with Arctus has helped to promote and develop the Newsroom. The community now plays an important role in the Stago Group's communications. Supporting, animating and professionalising its members enables them to effectively fulfil their role as communicators.

Elodie PAILLET

Head of Media & Social Networks

ACHIEVEMENTS

Listening phase
- workshops by country groups
- survey
Functional, editorial and governance recommendations
Implementation of recommendations :
- Themed workshops to exchange and share best practice (collective intelligence and development of community members)
- Monthly editorial content: planning, writing and graphic design
- Community governance :
  - formalising governance documents: charter, membership/unmembership questionnaire, onboarding, etc.
  - Implementation of a performance monitoring dashboard (intranet and LinkedIn)

KEY FIGURES

4 workshops and 2 needs surveys

1 monthly editorial update and 6 themed workshops

Formalisation of community governance principles

RESULTS

Understanding and taking into account the needs of community members
A showcase and a link created between members of the community
Clear organisation and rules of governance within the community

WOULD YOU LIKE TO KNOW MORE?

OUR OTHER ACHIEVEMENTS

LISTEN TO USERS TO CHOOSE A SOLUTION / CEVA LOGISTICS

READ THE CASE STUDY

STRATEGIC STUDY OF THE INTERNAL DIGITAL COMMUNICATION ECOSYSTEM / RENAULT GROUP

READ THE CASE STUDY

REINVENTING AN INTRANET: FROM THE IDEA OF CHANGE TO THE PROTOTYPE / ORANO

READ THE CASE STUDY

OPPORTUNITY STUDY FOR THE REDESIGN OF THE INTRANET / CACEIS

READ THE CASE STUDY

IMPLEMENTATION OF THE INTERNAL DIGITAL SPACE FOR AGENTS / SERIS

READ THE CASE STUDY

DEPLOYMENT OF OFFICE 365 USAGE / SEVEN2

READ THE CASE STUDY

LISTEN TO USERS TO DEFINE A NEW VISION FOR THE INTRANET / LE GROUPEMENT LES MOUSQUETAIRES

READ THE CASE STUDY

ACCELERATE THE ADOPTION OF DIGITAL & COLLABORATIVE USES / URSSAF ILE-DE-FRANCE

READ THE CASE STUDY

REVAMP THE INTRANET, FURTHER TO A SPLIT / TECHNIP ENERGIES

READ THE CASE STUDY

LISTEN TO USERS BEFORE THE REDESIGN OF THE INTRANET / PÔLE EMPLOI

READ THE CASE STUDY

SUPPORT THE MIGRATION OF INTRANETS FOLLOWING A MERGER / TECHNIP FMC

READ THE CASE STUDY

DESIGN AND DEPLOY A NEW NAVIGATION MENU / TECHNIPFMC

READ THE CASE STUDY