STRATEGIC STUDY OF THE INTERNAL DIGITAL COMMUNICATION ECOSYSTEM / RENAULT GROUP

Renault Group is one of the world’s leading automotive manufacturers, thanks to the international alliance of Renault, Nissan, and Mitsubishi. The group employs more than 100,000 employees across 35 countries and distributes 4 flagship brands: Renault, Dacia, Alpine, and Mobilize.

To carry out its missions, the internal communication department, in close collaboration with IT, manages the group's main internal digital services: a Hub portal, a site factory consisting of 50 intranets, a mobile application, a dynamic display solution, and a newsletter distribution tool.

KEY ELEMENTS

CHALLENGES

Convince top management of the strategic importance of investing
in the internal digital communication ecosystem of Renault Group.

ACHIEVEMENTS

Audit of the existing system

Listening phase

Strategic recommendations

Budget estimates

(OPEX / CAPEX)

RESULTS

Alignment of decision-makers
on digital transformation opportunities
and possible scenarios

CHALLENGES

Raise awareness among Renault Group's top management on the strategic importance of investing in a comprehensive overhaul of the internal digital communication system.
Identify cross-functional areas for improvement and develop a strategic roadmap.
Prioritize projects, estimate the necessary budgets, and outline the macro schedules for the next 2 or 3 years.

"We thank the Arctus Team for the quality of our discussions.
We all greatly appreciated the feedback from this audit.
It allowed us to make progress and inform the decision-makers
from the IT and Communication departments.
The summary meeting sparked reactions,
and we hope for concrete actions soon."

JOHANNA MASSÉ

Senior Digital Manager

ACHIEVEMENTS

Mapping of internal digital uses and services
Audit of existing systems (global & by platform) and identification of the strengths and weaknesses of the current environment.
Focus on the performance and audiences of the various intranet channels.
Interviews with executives from multiple business lines and locations
Identification of scenarios and overview of technical solutions
Roadmap and macro schedule
Budget estimates (OPEX / CAPEX)

KEY FIGURES

10 interviews

conducted in an international context

6 macro-scenarios presented

3 selected to be presented to the strategic committee

RESULTS

Highlighting and raising the main internal communication challenges for Renault Group executives
Identification and comparison of 6 macro-scenarios related to the overhaul of the internal digital communication system.
Alignment of decision-makers, during a debriefing meeting, on the opportunities to integrate the overhaul of the internal digital communication ecosystem into Renault Group's Employee Experience strategy.