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31 March 2025
Generative AI is gradually transforming corporate intranets into increasingly intelligent and collaborative tools. After the wave of announcements from major generative AI players (OpenAI, Anthropic, Claude, Perplexity...), CMS providers are now integrating these technologies to optimize information search, content generation, and the automation of internal tasks.
How can generative AI be integrated into an intranet? What types of services based on generative AI are offered? What is the level of adoption of these features by companies? How will the service offering and associated uses evolve?
These are questions for which it is interesting to provide some answers. As we will see, the use cases are still being rolled out very gradually.
Generative AI solutions are increasingly being offered within the features of modern CMS platforms. According to the 2025 edition of the Clearbox report, a British consulting firm specializing in the screening of CMS solutions, these generative AI services can be classified according to four criteria:
💡Key data on the generative AI service offering in intranets
The analysis of several dozen solutions reveals that:
Since 2024, the generative AI-based service offering has expanded, but as early as 2023, according to the Intranet Observatory:
While today's priorities remain the same, some of these generative AI services are now available in CMS platforms. Thus, the availability or absence of generative AI services provided by CMS platforms can be a deciding factor among others when choosing a solution. In this context, strategic preparation is essential.
In the face of numerous challenges, we have identified 8 areas to consider to ensure successful use of generative AI:
💡Best practice:
All CMS providers today offer more or less advanced features that cover all or part of the listed services. It is essential to adopt a thoughtful and proven approach upstream through POCs (Proof Of Concept) to make the right choices and integrate AI coherently, both at the beginning and throughout the intranet project.
Beyond the generative AI features provided in CMS platforms, a number of use cases have already been deployed as part of intranet projects:
The applications are numerous, even limitless. The challenge lies in identifying the needs and defining how to effectively leverage existing tools. We will reach an advanced use of generative AI when we are able to invent new practices.
The 2030 intranet could be characterized through 7 major themes with the use of AI tools across all areas:
L’intranet de 2030 ne sera plus un simple site web d’entreprise, mais une plateforme intelligente, intégrée et conversationnelle, agissant comme un assistant numérique de confiance pour chaque collaborateur. Il garantira fluidité, accessibilité et pertinence des informations dans un environnement de travail de toujours plus digitalisé et globalisé.
A plus court terme, nous publierons en mai les résultats de l’Observatoire de l’intranet augmenté. Ce sera l’occasion d’apporter de nouvelles données sur l’usage de l’IA Générative dans l’intranet en 2025. Le sujet n’a pas fini d’augmenter les intranets !
Si votre entreprise envisage d’adopter l’IA générative dans son intranet,
contactez-nous pour en discuter !
Founder of Arctus, Partner
Fondatrice et dirigeante d’Arctus, Isabelle est aussi auteur et conférencière. Depuis 2007, elle partage son regard et apporte des éclairages sur les transformations internes que traversent les organisations au travers d'études et observatoires tels que l'Observatoire du Travail hybride et management digital, l'Observatoire Intranet & Digital Working ou l'Observatoire de la Créativité. Elle est également administratrice et membre actif de l'AFCI, l'Association Française des professionnels de la Communication Interne.
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