31 March 2025
Generative AI is gradually transforming corporate intranets into increasingly intelligent and collaborative tools. After the wave of announcements from major generative AI players (OpenAI, Anthropic, Claude, Perplexity...), CMS providers are now integrating these technologies to optimize information search, content generation, and the automation of internal tasks.
How can generative AI be integrated into an intranet? What types of services based on generative AI are offered? What is the level of adoption of these features by companies? How will the service offering and associated uses evolve?
These are questions for which it is interesting to provide some answers. As we will see, the use cases are still being rolled out very gradually.
Generative AI solutions are increasingly being offered within the features of modern CMS platforms. According to the 2025 edition of the Clearbox report, a British consulting firm specializing in the screening of CMS solutions, these generative AI services can be classified according to four criteria:
đź’ˇKey data on the generative AI service offering in intranets
The analysis of several dozen solutions reveals that:
Since 2024, the generative AI-based service offering has expanded, but as early as 2023, according to the Intranet Observatory:
While today's priorities remain the same, some of these generative AI services are now available in CMS platforms. Thus, the availability or absence of generative AI services provided by CMS platforms can be a deciding factor among others when choosing a solution. In this context, strategic preparation is essential.
In the face of numerous challenges, we have identified 8 areas to consider to ensure successful use of generative AI:
đź’ˇBest practice:
All CMS providers today offer more or less advanced features that cover all or part of the listed services. It is essential to adopt a thoughtful and proven approach upstream through POCs (Proof Of Concept) to make the right choices and integrate AI coherently, both at the beginning and throughout the intranet project.
Beyond the generative AI features provided in CMS platforms, a number of use cases have already been deployed as part of intranet projects:
The applications are numerous, even limitless. The challenge lies in identifying the needs and defining how to effectively leverage existing tools. We will reach an advanced use of generative AI when we are able to invent new practices.
The 2030 intranet could be characterized through 7 major themes with the use of AI tools across all areas:
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The 2030 intranet will no longer be just a corporate website, but a smart, integrated, and conversational platform, acting as a trusted digital assistant for each employee. It will ensure fluidity, accessibility, and relevance of information in an increasingly digital and globalized work environment.
In the near term, we will publish in May the results of the Augmented Intranet Observatory. This will be an opportunity to provide new data on the use of Generative AI in the intranet in 2025. The subject is far from finished in enhancing intranets!
If your company is considering adopting generative AI in its intranet,
contact us to discuss it!
Founder of Arctus, Partner
Founder and director of Arctus, Isabelle is also an author and speaker. Since 2007, she has shared her perspective and sheds light on the internal transformations that organizations are going through through studies and observatories such as the Hybrid Work and Digital Management Observatory, the Intranet & Digital Working Observatory or the creativity. She is also an administrator and an active member of AFCI, the French Association of Internal Communication Professionals.
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